Hi, I am Zuzana
A result-driven and customer-oriented Product designer in FinTech
Throughout my career, I have developed a comprehensive skill set and refined my design thinking across various projects in the corporate world. I believe that my primary commitment as a Product designer is to challenge the status quo while maintaining a delicate balance between customer needs, technical feasibility, and product viability. This perspective drives me to connect the voice of the customer with the realities of the business.
Zuzana Dolnáková
Dedicated Product designer with a proven experience in:
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public web design with mobile-first approach
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mobile app design
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digital clients' process improvements
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​desktop web-based app building
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service design for internal usage & support
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enterprise user experience of internal platforms & educational content
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business & customer needs analysis
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customer journey mapping
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lead journey creation & digital campaign support
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UX research & usability testing with clients / employees
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reflecting SEO demands & user digital data in UX suggestions
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usage & contributing in the atomic-based design systems
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handling legal & compliance constrains in the regulated environment
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working with complex cross-functional project teams (business sponsors, product owners, business & IT architecture, solution architecture, devops, project managment, legal & compliance, external suppliers, SaaS)
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continious improvement of internal processes
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working in a quick-paced agile environment with SCRUM & SAFe framework
My Experience
01
AI accelelator of design process
At the dawn of the AI era, I have begun embedding AI tools (FigmaMake, Copilot, Fleck, and Claude) into my design process. This allows me to concentrate on critical thinking in the key areas of design, and AI tools support me through automated skills I have built for certain tasks of brainstorming & inspiration, competitive analyses, feedback synthesis, accessibility checking, or UX testing evaluation.
02
Customer needs & journey mapping
I consider this a key foundation for understanding customer needs & concerns. I usually create user personas, need mapping, maintain journey maps for various cases, create process hierarchy maps, or lead journeys to translate key insights into design solutions.
03
UX research & Usability testing
To deliver valuable solutions, I mainly rely on data in the form of competitive data, web/app analytics, reviewing of research, focus groups, diary studies, social listening, or digital campaigns. Furthermore, I conduct surveys, analyse customer feedback & run usability testing for each project.
04
Product & Service design level-up
From the user's perspective, I assess the product or service to address any ambiguities & constraints related to the set KPIs. I adopt a mobile-first approach that incorporates user data and feedback from business partners. Final UI polishing is completed using the atomic design system.
05
Handling complexity in digital processes
In my experience, in a digital process transformation, it is crucial to involve designers in the business discussions early enough to run a detailed discovery phase. This can help anticipate any limitations, make informed design decisions, and, as such, better manage business complexity.
06
Object-oriented UX (OOUX) & Design for behavior change
After several years in corporate design, I have noticed significant benefits from applying the principles of these frameworks. Object-oriented UX helps me navigate the complexities of any process. Implementing the ORCA pillars into my practice enhances the quality of my design recommendations. On the other hand, designing for behavior change is understanding the human mind and decision-making, transmitted in desirable & impactfull product solutions.
